Carl Jefferson has been successful in business, in education, music, the theater, and community activities.

Andrews.Jefferson.Page194-s-Born in Alameda, he was educated at Moran School and Miramonte Junior College in Atascadero before transferring to the University of California, Berkeley.

He came to Concord in 1958 as president and general manager of Montclair Motors on Willow Pass Road. In 1960, he bought the dealership and renamed it Jefferson Motors, Inc. He owned the business for 20 years.

The peak of his civic career involved his life¬≠long delight in music, particularly jazz. A suggestion that the community needed some kind of unifying involvement culminated in Concord’s first Summer Festival. Six successful events ultimately led to the building of the Concord Pavilion.

In 1973, the Pavilion founder launched his Concord Jazz, Inc. recording company. The label, with a catalog of nearly 300 LPs, has garnered 19 Grammy nominations and four Grammy awards.

Jefferson’s long and varied career has included such honors and achievements as: co¬≠founder and president of Diablo Scholarships, Inc., the Junior Chamber of Commerce Distinguished Service Award, founder and president of the Concord Century Club, Rotary Man of the Year, and the Phoebe Apperson Hearst medal as one of the “Most Distinguished 10” in the Bay Area.

Andrews, Page 190

Carl Jefferson


Cowell Historical Society